Since Jan 1, 2019, I have been publishing a post on this blog every single day.
That’s 1257 days of publishing a post every single day.
Since Jan 1, 2022, I have also been posting on Twitter daily.
Those who know me ask how I can regularly publish despite work and other responsibilities.
My simple answer is for me; everything is an opportunity to find ideas for content I can create.
Here are six ways I come up with ideas for content.
1. Through conversations
This post started by replying to a tweet.
I then turned that reply into this tweet.
And then turned the tweet into this post you are reading.
2. By looking at problems and solutions at work
I wrote this post on remote and hybrid work because a founder whose company I advise on growth asked me this question.
This one on email marketing is based on an email marketing audit I did for another startup.
3. From what I read, watch, and listen to, but mostly what I read
I have developed this muscle so much that it is rare for me to read anything now and not come up with ideas for my content.
4. From thinking about how I will approach something differently
For example, through my work with publishers and authors, I know it takes a long time to write and publish a quality book.
When the time came to write my second book, I only had a couple of months to put it together.
I thought of novel ways to do it and did it. Then I wrote this short post on how I completed the first draft of The Digital Marketing Handbook, a 400 pages book in a little over a month.
This post on building a new career in three hours a day came up the same way.
5. Based on what I have done
I wrote this post to share my writing process.
And I have written many more like that.
6. From what I am learning
Like this popular Twitter thread, I write on the art of interviewing.
I wrote this based on an interesting conversation I was part of.
I hope this gave you an idea about how to come up with content ideas.
