Communicate the value of your product. And when you do that speak the truth. Communicate who it is for, and who it can’t help. Tell them what it can do and can’t do. When you do that your customers will…

Good writing moves ideas from one head to the other. Good writing does not take. It gives…. clarity, happiness, satisfaction, sense of belonging and more. Good writing takes unrelated concepts and makes them related. Good writing makes for effortless reading.…

Everyone talks about winning new customers for growth. Almost no one talks about retaining existing customers as a means of growth. David Ogilvy famously did not onboard more than 1-2 clients in a year. His relentless focus was on servicing…

Steven Pressfield in his book ‘The War of Art’ talks about giving yourself tasks to complete and if you do not complete them then he recommends firing yourself.  How can you go about it? Start by tracking all that you…

Because when you stop fighting procrastination, you find what you really love doing. We often procrastinate when we haven’t found what gives us the kick. Something that gets our blood stirred. Something that makes us not want to stop. The…

Show up every day.Share what you know.Ask for your questions.Show the real you, don’t hide behind the platform. Bring your stories into the conversations.Use video, and get those who follow you to interact with each other.Use the live feature on…

Your non-negotiables, what you do no matter what, define who you’ll become. Here is a list of non-negotiables that you can make part of your life – depending on where you want to reach. No work past 3pm/5pm/8m/10pm.Morning/evening walk.No white…

Not being able to focus for 2-3 hours. Not training your senses to do that. Eating more than you body needs, leading to lethargy, leading to lack of focus Not choosing one thing and giving it all your time, attention…

The longer you wait to start, more likely you never will. Because before you start, interia is the biggest challenge. But a mere start is not enough. We need to convert inertia into momentum so that we can keep going…

Competition is nothing for most businesses in a big enough market. And the market is big enough almost everywhere.  In a small town if there are 20 grocery stores running, then store number 21 can run easily. On the global…

Are you looking for a good idea for your next startup, or next story… And can’t seem to come up with an innovative idea? Then you haven’t gone through enough bad ideas because good ideas mostly hide among a pile…

Routines are hard. And they are powerful. Stepening king made his careers on the back of a morning writing routine over several decades. Ultra athletes rely on their fitness routine to excel at their chosen spot at the very top.…

It is common to look for success stories and then follow what worked for someone. When you do what worked for someone else, it may not work for you, because there is no one path for success. A person may…

Because if you did you’ll never be able to do/make anything of significance. And the worst kind of criticism is self-criticism, constantly beating yourself. If you pay much attention to any kind of criticism, you’ll not be able to do…

When you are the low cost option you attract the worst kind of customers, especially when you are selling to other businesses. And you are never happy because it is no fun working on thin margins, and having cash slow…