Archive for the year 2020

The world is full of people who think you are on a wild goose chase because what you are pursuing does not match their definition of normal. These are the people who will also criticize you, no matter what you…

A friend who soon plans to write her first book asked me where to start. Posting what I shared with her with hopes that you may find some value in it. — Write an outline. It’s ok if it is…

As you gain experience and exposure you’ll see people reach out and ask for help. Many times, those who reach out for your help will ask for your help in areas where you are not an expert.  It is during…

A big myth is that you can’t build a following of smart people if you don’t have a ton of experience or if you are not very smart. Debunking that today because it is not true. You can start from…

A part of what I write today may not remain true tomorrow. For me that is. Even then I write. Because writing, like any other art, is an unrestricted expression of the soul more than anything else. There is value…

You can’t be a professional creator if you create and don’t show what you make to the public. But putting your creations out there is like putting a part of ‘you’ out there. So, it is not easy. Especially when…

It’s an opportunity for us to practice being aware, And to practice letting go of what is coming in the way of whatever we were doing. Through this, we come closer to a place where we are fully present and…

Everyone is a consumer. You and I both. And everyone around us. Because everyone consumes. TV, news, art, and food 🙂 Being a consumer is easy because someone else is creating. For food, there are farmers, for news, there is…

Becoming a founder,

Not namesake but a real one who strives to build a business is a sure-fire way of growth. Because if you don’t grow as a founder your business dies. Being a founder is a face-paced class in…

It’s 2020, and blogs are still #2 media (after video) that are used in content marketing strategy. HUBSPOT RESEARCH Companies blog because they are told it works. But they don’t go all in because it does not seem to work…

For those seeking balance and worrying that mundane is eating their time and life, here is a plan. I call it 7×7. It is easy to remember. Accounts for everything that is important in our lives.  And, it does not…

Try this if you are struggling to sell to small and large businesses. Here is what you should try. Ditch mass promotional efforts. Start by mapping all decision-makers that have a say in buying what you sell. Then get in…

Are you worried about finding content ideas?

Or you have ideas for content but are not sure if they are good enough? Then start with a resource that we often ignore. Amazon. Look for the books in your niche. Start…

The process is simple. Choose a theme/ niche and create high-quality content that serves the customers. This piece is not about content creation so I won’t get into much except saying that content that solves all or part of your…

Average is dangerous. Average performance makes us complacent because it is easy to live with it. It does not generate the kind of reaction from others when they see a lousy performance. Lousy is better than average.  It shocks you…