Archive for the month March 2020

Sales become simple when we start giving solutions to our customer’s problems.
In real life, there is no single big event where it happens.
It happens in phases, at different times, through different media.
There are a few big levers…

I earlier wrote how you need to get out of DIY mode and get leverage through people, experts, and software to grow your agency or service business.
Here are the key people you need on your team to grow…

I had been helping a friend guide through the creation of the landing pages for her startup’s search marketing campaign.
The developer who is working on these landing pages hasn’t gotten the pages right despite multiple rounds of feedback.
I…

I notice a lot of people starting and running social media agencies these days.
They think that having a small Instagram following qualifies them to build an agency.
I have nothing against this reason. Any reason that gets you to…

In the journey of building a business, you’ll come across many opportunities that will look promising.
In most cases, the sources from where the opportunities come your way will have their interest in front of them.
Even when they come…

Because realizing that you are facing a challenge is the first step towards fixing it.
This is nothing to run away from or feel about.
Just make a plan to tackle your challenges, and execute on it.
And if you…

What is the biggest challenge for an entrepreneur who has yet not made it?
Lack of new business.
Are you facing this challenge of low or no business?
If so, what if I told you there was an approach that…

Imagine entrepreneurial success as a core that you find when you peel two layers.
The first layer on top is the intellectual layer.
You don’t need huge intellectual depth to create a successful business.
It helps but it is not…

Amateurs do and professionals train.
Both spend the same time but returns vary a lot.
Because professionals train with a deliberate focus on improving specific parts, whereas amateurs just spend time and feel happy because they are regular.
Of course,…

If we are willing to not be entitled. 
If we are willing to be practical.
Being practical means being true to your situation and personality.
And, not do something because someone else became successful or famous doing that.
Being practical…

To meet interesting people is to become the kind of person they’d like to meet.
See who do cool people want to meet?

Other cool people.
How do you become one?
By doing cool and unusual things. And, documenting what…

Business owners are often overwhelmed by minutiae and operational work.
This leaves almost no time to focus on growth.
Hire, Train and Delegate
Hiring is difficult but without it, it is tough to grow beyond.
That is why you should…

First, you got to find the right influencers. Use Keyword Tool for Instagram for searching them.
Next message and cut a deal with them. Finalize how much you’ll be paying them.
Instead of big influencers, go for micro-influencers. Those with…

We often blame our lack of productivity on outside distractions.
Even when we manage to remove all distractions, even when nobody is calling us, when everyone in the world is sleeping, the environment is most conducive to being productive –…

There are two approaches to make money from your website.
#1 Sell directly to advertisers in your niche.
#2 Partner with a software startup or service-based business that serves the customers similar to those who visit your website.
To make…