1/

Short-term clients may pay you for output. 

But long-term clients will always pay you for value. 

So to attract long-term clients, always focus on creating value.

2/

To improve your client win rate, increase the speed of ROI for your client.

So for SEO, you may show results in 6 months.

But someone selling paid acquisition can show results in 6 days or sooner.

Who do you think will sell more?

Obviously, the one selling paid acquisition.

3/

Money discussions are best done in person when negotiating or pitching a new deal.

The same is true for sharing plans.

The best thing to do is combine both of these.

Present a plan on Zoom or in person and, in the end, quote the price.

4/

Always charge for advice.

Because then clients value your advice more.

Start a client relationship with a paid plan or strategy.

This saves you time that may be wasted in documenting free advice.

The client is invested in the relationship and will tell you what they want.

5/

If compounding is the 8th wonder, price anchoring is the 9th.

To anchor the price, give your clients 2 options.

One you want to sell on and another higher.

This saves you from comparison with a lower-price alternative.

Because now comparison will be between your 2 options.