Because it forces you to think out of the box.
It also saves the business from one of two big reasons businesses die, lack of money in the bank, and the founder trying to do everything and not delegating.
It also works because when the business can run with you, you can think of ways to grow and put the ideas that stick into action.
When you are not spending all your time in the business, it forces you to think of ways how it can run and grow without you.
And when you are thinking like that, you’ll see many ideas emerge which you wouldn’t have thought of if you were busy ‘running’ the business.
Fancy trying it?
Give it a shot and see how it works for you.