Use it for no more than an hour a day.
Pick one platform that suits your temperament and where there is likelihood of funding your tribe.
Aim to talk with each of your followers, subscribers at least for the first 1000 people.
Give them something before you ask for their help.
When adding to your feed, post something valuable or inspirational.
Follow only those you’d like meeting in real life.
Don’t think of social media as a popular contest, instead a place where you go to interact with your tribe and meet new people, learn and share new ideas.
Do this for 100 days and see what happens.