What I am sharing some of it may work for consumer startups but will work the best for B2B startups.

They are tough to build but not impossible.

If you find a problem that you’ve solved and you like solving again and again for others.

And, you have customers who you love to serve, mostly those who are not a pain to serve and are not shopping for the lowest cost solution.

Then, you have all it takes to build a happy profitable startup.

But it is easier said than done.

Even when you land on a problem that you love solving for others, getting customers who give you energy and not suck it out of you.

How do you do that?

By talking to your prospective customers. 

50, at least. 100, ideally.

When you talk to these many people, you get a sense of the key pains of your customers and if they are willing to pay enough to solve that pain, and if that pain is such that it can’t be ignored. You also learn the language of your customers. It is important because you’ll need to talk to your customers in their language if you want to be understood.

And, being understood, telling your customers, in their language, how you can solve their problems, either 1-on-1 or through your marketing copy, will help you win.