Customers have a ton of questions in mind before buying something.

The more important the sale, the more questions and doubts a customer has.

Here are 7 questions that are probably the most important.

• Can they solve my problem?

• How soon?

• Have others used it?

• What results did they get?

• How much time/effort/money?

• Is there a guarantee?

• Will it make me look cool?

Make your product/offer such that the answer to these questions is yes/in line with what the customer expects, and you’ll win the sale.