Customers have a ton of questions in mind before buying something.
The more important the sale, the more questions and doubts a customer has.
Here are 7 questions that are probably the most important.
• Can they solve my problem?
• How soon?
• Have others used it?
• What results did they get?
• How much time/effort/money?
• Is there a guarantee?
• Will it make me look cool?
Make your product/offer such that the answer to these questions is yes/in line with what the customer expects, and you’ll win the sale.