A human is almost never short of ideas. The ideas may be good or bad. But ideas are always there. At least we have observations. When we say we don’t have ideas. What we mean is that we don’t have…

As per a SignalFire, there will soon be 50 million creators in the world. They are at different stages of their journey when measured by financial success. Those who don’t make anything, Who make some money, Who make a living,Who built a…

How? Limited budget? Think of creative ideas like doing a Superbowl kind of video Limited experience and want to land a project?  Think of ways to stand out so you can win over those with more experience. Limited time? See…

Abraham Lincoln said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” What is the equivalent of the axe for a creator or business owner? The tools and machines they…

Friends with whom you can talk about personal stuff. Friends who can share ideas when you are stuck professionally. Friends with whom you meet and share happy moments while traveling. And friends who open doors of opportunities for you, and…

A (virtual) community is a must to build a brand in today’s world. To build a high-quality engaged community, you must understand what/who makes such a community. It all starts with people. People make a community. And for a high-quality…

To do this, feature the influencer in your content. The influencer might share the piece of content with their audience for free.

This is a good marketing hack if you have a low budget. My friend Nik Goeke used this…

People use learning to hide procrastination. Or use it as a reason to procrastinate. But you don’t always need to learn before you do something. And, learning by doing is the best way to learn anyway. So, if someone’s life…

If you are active on social media, you will find a lot of prolific creators. But if you talk to them, you’ll realize only a handful are profiting from their content. They have built a habit of creation, and they…

Identify 1-3 areas where you have proven expertiseIdentify a public platform (Twitter/LI/YT) where people who need the expertise you haveCommit to publish content consistently, start with 3 days/week, build to every day, same time every dayUse proven content formats, and…

Your long-term plans are important, but if you are ambitious, they will not be achieved by your current self.
You will have to become a new person to achieve them. And, you won’t know who you need to be in…

Life as a creator is rewarding once you make it. But the process of getting there is chaotic. And it is important to know that your creations are your primary tool to get there. So if you can’t create consistently,…

A lot of creators struggle with finding their tribe.  The simplest way to do this is to create and publish content in public on a platform like Twitter to help the tribe you are seeking.
The question is, if you…

Client relationships can be uber profitable if you know how to work well with them. Here is how you can do that: 1/ Keep your promises 2/ Do something extra 3/ preempt concerns and offer resolutions or responses 4/ When…

There are a lot of creatives who don’t make enough to sustain a good lifestyle on the back of what they create. They need other sources of income to support their creative pursuits. And these are not only hobby creators…