The 80-20 rule, also known as the Pareto Principle, asserts that 80% of outcomes result from 20% of all inputs.

Here is how it applies to agency business and how the founder can use it to her advantage.

	Figure Out	And
1	Which 20% of clients bring 80% of profits/revenues	Focus on them
2	Which 20% of clients create 80% of headaches	Fire them
3	Which 20% of employees bring 80% of performance	Nurture and train them
4	Which 20% of employees create 80% of headaches	Fire them
5	Which 20% of activities create 80% results and revenues for you	Do more of them and reduce the rest 80%
6	Which 20% of services/solutions bring 80% results for clients	Focus on those services because clients are happy to pay for results. Your business will grow faster
7	Which 20 people make you most comfortable and do the best for you. Include family and friends — include select clients if they belong in this group. Start with yourself. Why? Because you can’t enjoy success if not fulfilled	Focus on these 20 before you attend to the next 80
8.	Which 20% part of the work day you are most productive	Schedule your most impact/growth-creating action during that time.

Do you already do any of these intuitively?