11 Steps for Agency Business Success

  1. Identify your ideal client.
  2. Pick a service with high-profit margins that you enjoy offering.
  3. Get your first client.
  4. Set the right expectations before you begin and document what you will do, at what price, and when.
  5. Serve them, give them the best experience and gather a testimonial.
  6. Find a way to get more similar clients by running ads, using content for marketing, building partnerships, or doing strategic podcast tours.
  7. Get more clients, give a good experience, gather more testimonials, and showcase them where all prospects can see them.
  8. While doing the above, build a team to deliver services and keep clients informed.
  9. Set processes and systems so the business can run without you for over 6-18 months.
  10. Create space in your schedule to start marketing yourself and your agency, and spend most of your time creating new partnerships and getting new team members onboard.
  11. Rinse and repeat.

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