You need one of the following 3 to grow your agency as a founder.
1/ Content marketing (to build customer trust for your brand)
2/ Superior sales skills (cold emails and cold calls)
3/ Paid advertising
You’ll do wonders if you know any two or all three and execute all of them.
It’s alright if you aren’t good at any of these.
Don’t let a lack of sales experience, understanding of content marketing, or paid ads keep you from growing your business.
Never be afraid to ask for help. Learn from experts and test different strategies.
With persistence and a willingness to adapt, you’ll master these in no time.
Best to ace each one by one and build a machine consisting of sales, content marketing, and paid ads to win big.