Even in the times when they are home, staying in place.
Because the laid back ones are busy chilling and Netflix-ing…
The ambitious ones are in a rush to grow themselves, trying to partake in the free (and at times dirt cheap) buffet of online learning.
And, almost everyone is busy overdosing on the news.
Once this is over, people will get busier like they were in the past.
So when you write like your audience is busy, you become mindful of giving maximum value in minimum space.
When that happens you add value to your audience’s life without taking too much from their life.
You become a giver who gives more than she takes.
And givers win in the long run 🙂