1/ Asking my readers what they want to read. That way, I know what I write will at least be useful for one person, likely for more people, and will solve a real problem.

2/ Writing it as soon as I have experienced something. If I leave it for later, I may miss out on the important part, so the readers won’t get it entirely.

3/ Writing the shortest piece of content that would still be useful. Ensuring no flabby sentence remains.

4/ Sharing personal stories and mentioning unique research in some places. 

5/ Making it easy to read and look at.