In the journey of building a business, you’ll come across many opportunities that will look promising.

In most cases, the sources from where the opportunities come your way will have their interest in front of them.

Even when they come with a win-win in their mind, what is a win for them may require you to digress from the path you are on.

In such cases, unless the opportunity seems life-changing, it is better to ignore and keep executing on the plans you have.

If you want to be logical, weigh the gains against the loss from losing the momentum. If you see a ratio of 2:1 or higher in favor of gains from new opportunities then only go after this new unexplored path or else stick to what you are doing.