We invest a ton of energy and time in content creation.
It is important to make sure that it is accessible by the right people.
How do we do that?
By setting aside time to work on processes, even at the cost of revenue.
It may be scary but it is worth it.
Take the case of email funnels, they are a great way to introduce your audience to your best content and quickly win their trust and get them to buy stuff from you or just watch or read more of your content. But hardly anyone takes time to give them the attention they need.
Because they are busy creating ‘new’ content or generating revenues.
But if you can, stop focusing on revenue for a bit and focus on your funnel or other important processes because it can mean 5 or 10x growth in visibility, revenue, or both.
Wish more content creators did it.