I once sold a client a $100 gig and converted it into a $100,000+ deal.
So don’t worry if you low first if you know how to position that low price offering.
Here is how to go about it:
Sell what you do at a fraction of the cost for the first time.
Price equal to your costs.
Give the same value.
This lowers the client’s risk.
And let them see what you are capable of doing.
Tell them that what you are offering costs 4x of what you are offering it at.
But you just want them to experience it.
If they bite, deliver good value,
And, go back to them with your full-price offer, and ask for the sale.
They will buy from you if they have money and want what you sell.