Newsletters help with connecting and trust building.
And, welcome emails super charge newsletters.
They get 2x the open rate of your other emails.
And turn subscribers into connections.
Don’t know where to start?
Start with these 4 emails. ?
• Email 1 – Introduce yourself and ask subs about their pains.
• Email 2 – Segment by asking to click a link
• Email 3 – Share your timeless content
• Email 4 – Introduce them to your offers
We’ll talk a bit more about each email, but first, some relevant data.
According to an Email Marketing Study conducted by Ciceron, only 39% of brands send a welcome email. 41% of brands don’t send a welcome email within the first 48 hours.
27% sent zero emails in the first three weeks.
Research also suggests that a welcome series gets 2x the open rate of your other emails.
This is your opportunity to say hello and turn subscribers into leads and customers if you are inclined to.
Here is how to do the welcome email sequence right.
4 emails to start your email welcome sequence
Here is the purpose of each email in detail again.
Email 1 – Get new subscribers talking about their pain points. This gives you ideas on what to talk about through your content.
Email 2 – Get them to engage further by clicking on a link. This creates a habit and also helps segment users.
Email 3 – Get them to check out our best timeless content first. This will give them value and build trust.
Email 4 – Introduce them to your premium offerings. This is important because you don’t want them to get shocked later when you share any sales-related stuff and to make them aware of what we do.
Continue to send regular content to everyone to ensure that those who didn’t self-segment themselves are not missing out on something relevant – so, drive people in one direction and expose them to all you offer.
Through your welcome sequence and other emails take a user through different stages of awareness. (Unaware ? Problem Aware ? Solution Aware ? Product Aware ? Most Aware).
It always does not happen linearly, but it is good to assume that most subscribers, in the beginning, are unaware of your work and their problems.
Some of these emails also aim to get them to click our emails and convey to the filtering bots that these users want to hear from you.
This improves delivery rates and increases the odds of our emails reaching their primary inbox.
I hope it gave you some ideas to build your welcome sequence.