Times change, and with them how we do things, and run a business also changes.
There are two ways to launch a new product or service.
One way is to prep first without knowing whether what you are launching will work.
Let’s call it the old way.
Old way: How most people launch something
- Think of a name
- Design logo
- Build website
- Wait for the sale
- Get frustrated
- Wonder what to do now
- Get some suggestions that running ads in the way
- Run Facebook ads
- Get some sales, but the cost of ads is more than what is sold
- Continue being frustrated wondering what’s wrong
Then there is another way, where you get an understanding of people’s problems and win the trust of people first.
New way: The time-intensive, low-cost, way to launch something
- Choose 2-3 niches that you have a good understanding of
- Pick one platform where your audience hangs out – Twitter and LinkedIn work for most
- Post content around your chosen niches on a daily basis
- See which type of content gets more engagement
- Post more of such content
- Try to solve people’s problems through your content
- People start liking your content
- People start trusting you
- Many ask your questions
- In the process, you create a community and identify the main problems to be solved
- You launch a related offer (product or service)
- Ask people to buy
- Onboard beta users
- Get feedback
- Launch fully
One approach focuses on the pull, the other on the push.
Pull > push.