Aim low when aiming for a mediocre life.

Set high benchmarks to live a life of continuous growth.

Why?

Because when you aspire to be the best then you eventually figure out how to improve your work, and how to make it as good as your benchmark and even surpass that.

When you aim really high, your work stops being dull. As you always have something to look forward to, and to pass by your own ‘previous’ best. 

Another thing happens when you are in pursuit of something that is out of reach at first. Your state of mind changes.

Instead of thinking how to do the minimum everyday to reach a low aim, you start thinking how to do the seemingly impossible and come up with innovative ideas, that are more strategic than tactical.

How will you apply this in your life?