1/ Healthy profit margins 

2/ Fewer rituals, more real work

3/ Generous pay to attract the best workers

4/ Over Communication with all stakeholders

5/ Repeat business over a one-time purchase

6/ Balance between long-term and short-term results

7/ Single measurable metric to take you toward your goals 

8/ A team of superstars who excel at what they do to help you

9/ Finding your zone of genius and spending most of your time there 

10/ Audience building to connect with those who are not ready to buy yet

11/ Documented expectations, and processes for both team and customers