Emotions rule the world.

People buy stuff when the seller appeals to their emotions.

If the seller is good at selling, then appeal moves even those who don’t have money to buy and then use borrowed money (credit card) to buy stuff they don’t even need.

To tell themselves that they are not irrational, they justify why a particular purchase is necessary.

I call it self-justification syndrome.

It takes the business down.

Always ask yourself whether a purchase will help move the business forward and whether it is just for show-off.

Only if a purchase like a course, coaching, or a tool will grow your business, do it or else, don’t/

Use logic here, and don’t buy because of emotions.