One of the reasons Slack was sold to Salesforce in Dec 2020 was because Teams was racing past it.

Team daily active users grew to 145m in 2021.

Slack has more integrations, a better bot, and slightly better usability. On the other hand, Microsoft Teams is cheaper, offers marginally better free plans, and integrates natively with Office 365 tools. And they won.

??What does this tell you as a marketer or a founder?

That distribution always wins, and an integrated experience is hard to beat, and if you are not a biggie, be sure to make ‘partnerships for growth’ an essential part of your marketing strategy.

Let me give you another example.

Have you heard of a company called Marketgoo?

I bet you haven’t.

Marketgoo has 23 employees and has 60,000 customers for its SEO offerings.

How does a company, not many people have heard about, acquire so many customers?

You thought right… Through partnerships.

Marketgoo has partnered with most of the leading web hosts. 

Web hosts resell Marketgoo’s white-labeled SEO offering, and Marketgoo fulfills it on the backend.

Have you used partnerships for growth?

If not, give it a shot.