Archive for the month February 2020

One of the team members of a startup that I advise told me that they were working to promote an event and were not able to do it well, because of several constraints.
One, they did not have too much…

Most marketers who are not search focused tend to ignore SEO.
Because they don’t realize how powerful it can be and don’t prioritize time and investment for it.
Even those who do it, think of it as something that can…

Do you often find yourself complaining that there isn’t enough time in the day to do all that you want to do?
Then you need to audit how you spend time.
And chances are that you’ll find that you are…

Deadlines are great.
But early sprints are better.
Because they show that you are proactive.
And, that you don’t ignore important things.
When you do that you’ll never have to rush with your projects.
Or skimp on quality.
Early sprints…

It is simple. Definitely not easy.
But very effective?
Can we stop wasting time?

Why even think about it?
Because it can change the trajectory of our lives.
And, we can do all that we don’t do and blame it…

Get your clients to pre-pay.
That’s only a part of the smart approach.
To do it in an even better way, put your customers on automated recurring payments, like SaaS startups do for their subscription products. Much like how we…

You need people to grow your business.
Hiring the right people is tough.
Even tougher is to get them ready to do their best at work.
This takes training and handholding, which a lot of businesses ignore or just do…

And, not because lack of talent. This won’t change until you start sharing.
I have already written about what to share on social media. 
You can use this same approach to sharing elsewhere.
Focus on being a net giver.…

I had a client who faced this dilemma of choosing between social media and SEO.
My advice is to do both when you can.
Because SEO is like the workout you do that makes you fit from inside and increases…

Smart creators face this dilemma.
What kind of content should they create?
Based on a topic that is proven to work
Or one that they feel strongly about and one that will help them stand apart.
If you face the…

Don’t worry about what others are doing.
Or how far ahead they are in the journey of life.
If today you did 1% better than yesterday, you did great.
If you did even 0.5% better, you did well.
As long…

If someone else assigns you a project then there is a deadline to guide.
And, you push yourself to deliver by that time, knowing well that someone’s money and reputation is on the line.
But in case of self assigned…

I try to be kind to my clients.
Instead of asking them to do too much all at once I help them build a month-on-month, and week-on-week action plan.
I also encourage them to break major projects into small daily…

Here is a plan that you can use to get to a place where YouTube starts promoting your videos.
This focuses on three content creation and content promotion or channel growth. Both are interlinked.
Basics First.
YouTube rewards prolific content…

I am surprised why not a lot of people do it.
Is it because it makes you uncomfortable?
Or because you are already successful and people see you in a certain way?
It’s ok for someone who is starting out…