Winning With Content: By Working Backward

You win with content when it does its job.

Content’s job varies depending on industry and audience.

So, content can educate, entertain, inform, or do anything else.

How do you know that content is doing its job.

You ask a simple question. 

Is my content being saved or shared?

If yes, it is doing its job.

If not, you have work to do.

That work starts by clearly knowing what your audience wants.

Because unless you know that you won’t be able to craft content that does its job.

You learn about what your audience wants by spending time with them and talking with them.

So that’s where your journey should start, to win with content.