Just finished a live video chat with Seth Godin and Amber Rae; and many members of the worldwide street team (who are now friends).
Here are my takeaways.
What?
Traditional books are hard to share and expensive. The Domino Project intends to create books faster than the traditional publisher does and make it easily shareable.
The goal for The Domino Project is not to become a pre-eminent publisher. The biggest goal is to make a point.
Intent
That other publishers will follow same path to benefit the reader eventually. (I say: publishers will also make money and goodwill.)
Why should traditionally published authors be excited about The Domino Project?
Because books no longer will be about stating facts they will be about making a difference.
Importantly, time to market will be fast. Example, Seth Godin started writing Poke the Box on Dec 7, 2010 and it is scheduled to come out on March 1, 2011. That is almost 3 months from write-to-publish.
Difference between traditional publishers and The Domino Project
Publishers are like Venture capitalist for ideas.
TDP is about making an idea accessible; by bring unique ideas to readers who have given The Domino Project permission to share an idea. So far 20,000 subscribers have signed-up to receive updates.
The Domino Project gives author a ready platform with people who are eager to know what is next.
For new authors
- For new authors obscurity is problem.
- Even if you are good and no one reads you. No point.
- Work on your craft.
- Get your idea in front of people. Get people to read your stuff. (I say: Blogging helps you do that.)
Books sell when one human being tells another a human being to buy.
World does not want facts; It wants unique voices, packaged with oomph.
On Hype and Marketing
- Hype – promise something and deliver less
- Good Marketing is about telling stories and promising; and then delivering
Why does Seth Godin write a book?
Through his books Seth wants to plant an idea into the reader’s mind.
If you are planning to write a book, why do you want to write it? (Just share in comments)
Interesting facts about Seth Godin
- Seth comes in at 9am
- Cooks lunch every single day
- Leaves at 3.30pm
- Reaches home at 6pm and cooks dinner for his wife
You can explore more here.
What more do you want to know?
Update: PressPausePlay just released a sneak peak highlighting Seth’s story about writing Unleashing the Ideavirus. Check it on YouTube.
Well done, Mohit!
Brilliant wrap up of mind blowing 30 minutes with Seth and all of you Domino-ers;-)
Keep on shipping!;-)
with respect,
i.
Thanks Ivana. Sure thing.
Excelent recap for today session with the Domino Project Team, Mohit! This ideas will give something to think to authors, writers and enthusiasts around the world -it sure make me re-think a few myself- about the (r)evolution in publishing and distributing ideas.
Thanks for sharing!
Mauricio, thanks for appreciating. That is the idea… ignite discussions and enable people to see things in a different way. Glad to be on this exciting journey with you and everyone on team.
omg, Seth cooks dinner for his wife – ? that is too wonderful. Mohit, thanks for your notes from the VID call.
Debbie, thanks for appreciating. Seth is amazing, 30 minutes of sheer value.. energy of the group was contagious… Enjoyed writing it and glad to see your comment.
Even more intriguing……!
What I want to write………2 things totally different from each-other! Will share soon.
Jigyasa
looking forward.
Hi there,
“The biggest point is to make a point”
LOVE that,
Where on the The Domino Project website do we get the opportuntiy to share our points?
Hey Sonja, Glad you liked it and made your point
You are right – not on TDP website itself but you can engage on twitter/ProjectDomino and facebook.com/thedominopoject. You can also write a post discussing the idea.
Love to see you back.