Framework for Writing Effective Marketing Emails and Video Scripts

Do you write or make videos to sell or persuade?

If you do then you’ll find this simple framework useful for writing effective scripts and marketing emails.

It’s a 4-step framework.

  1. Start with a Hook, a story, and connect it with a specific problem you want to address.
  2. Connect it with a Problem that your potential clients have or you want to bring attention to.
  3. Offer a Solution to that problem
  4. Share Examples of your own or others mentioning how you or others faced similar issues and deployed the solution you recommend for a win.

This way a reader or viewer will value the solution you recommend more than if you randomly talked about it.

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