Do you write or make videos to sell or persuade?
If you do then you’ll find this simple framework useful for writing effective scripts and marketing emails.
It’s a 4-step framework.
- Start with a Hook, a story, and connect it with a specific problem you want to address.
- Connect it with a Problem that your potential clients have or you want to bring attention to.
- Offer a Solution to that problem
- Share Examples of your own or others mentioning how you or others faced similar issues and deployed the solution you recommend for a win.
This way a reader or viewer will value the solution you recommend more than if you randomly talked about it.