Client relationships can be uber profitable if you know how to work well with them.
Here is how you can do that:
1/ Keep your promises
2/ Do something extra
3/ preempt concerns and offer resolutions or responses
4/ When sharing challenges, bring solutions too.
5/ When making recommendations, share your thought process too
6/ Be clear about who will do what, what you’ll do, and by when
7/ Over-communicate, and instead of sending one long email or waiting to share everything over then call, send multiple intermittent updates.
8/ Offer enough context in your emails to avoid back-and-forth. When asking for feedback, end with statements like — if I don’t hear from you by Friday/15th, I’ll assume that you agree with the recommendations, and I’ll move ahead. This way, you’ll give a client a deadline to respond without calling it a deadline.
9/ mark your emails clearly and tell whether it is an ask, just some info, a recommendation, or an update.
10/ When asking, be explicit about what you need
11/ Share recommendations even when you are not asked – it helps with upsells, too – because if a client wants recommendations
12/ When sharing recommendations, always suggest the next steps
Good luck building a profitable business and creating value for your clients.