Do you know what it is?

It is – talking to people.

Those who can be your customers.

When you talk to people you get to know them.

You understand their wants, desires, and problems.

When you know them you can help them.

Talking with people helps at all stages of business.

When you do it before starting up, you get ideas about what product to create or which service to offer.

When you do it after starting up, you make more people aware of what you sell, and you also get ideas to improve it.

When you talk to those you’ve sold to, you make them feel heard and valued and they tend to stick with you longer.

So, stop building a business in a silo and start talking to people.