As an agency owner, I’ve learned something.

The way we choose clients and how client pick their partners can make or break our journey together.

Once, I believed every client was an opportunity. That’s no longer my reality. Now, I filter clients based on their approach to pricing.

Here’s why.

Focusing on price alone is a red flag. It undercuts value. It erodes trust. It obscures the truth.

A great client knows better. They respect professionals. They understand results come at a cost. They’re not afraid to invest.

For these clients, your unique selling proposition matters. Your comprehension of their goals is paramount. The trust they place in you, invaluable.

These things outweigh the price.

Price? It’s not the chief marker of success. It’s not the be-all and end-all. The real path to triumph isn’t a bargain. It’s a combination of trust, shared goals, and a unique perspective.

Embrace this. Build relationships, not transactions. Value, not price tags. After all, the road to success is paved with quality, not discounts.