This calls for two things.
One, a good understanding of what your prospects want, their problems, and the results they are seeking.
Two, a solution to their problems, which is better than what is available in the market and packaged well with a unique brand name.
Use your understanding of prospects, to write a hook. It can be anywhere from 100 to 300 words.
Put the best part of your unique solution in your hook so that prospects say that what you shared is awesome and they love it.
Don’t talk about who you are and go round and round in this opening section.
Once you’ve engaged your audience with this opening section, prove to them what you are offering works, and it will work for them. Address their questions and concerns.
This leads to the acceptance that your unique solution is the most efficient and effective way for them to experience the results they want.
With this acceptance, those who are looking for a solution like yours will already be thinking about how their life will change after they buy into your solution.
So, you just have to make an offer after making it a no-brainer by adding a money-back guarantee or by backing it some other way, and they will buy.
This kind of sales content works irrespective of where the sales content lives. It can be on a landing page, a video sales letter, a webinar, or a sales letter.
So use this and start winning.