Designers create assets, workflows, and repeatable templates.

This allows them to deliver quality quickly at lower than the usual costs.

The benefits of repeatable templates are not limited to designers.

You can use writing templates as writers and reduce your writing time and cognitive load.

In marketing and business growth also, you can find value by creating repeatable engines.

This allows people and teams to do more with less, and do better work without reinventing the wheel. To put it into practice, find out what worked, document how it was done and then use the documentation as a repeatable engine to create the same results.

You can also use this for programming, building software, releasing products and also for sales.

Basecamp uses a 6-week shipping cycle. Ryan Singer, head of product strategy at Basecamp has written about this process in his book Shape Up.

These repeatable processes and engines don’t need to be set in stone. You can be creative, test new ways of doing things and refine to make it even better. But don’t try to improvise every time you do something. 

And, you’ll save yourself a lot of hassle and time.