Almost everyone in the world trades money for what they want.

To build a successful business you need that many of those people buy what you make.

But they can’t buy from you until they know who you are or what you make.

So obscurity is a big problem even if what you sell is the best in the world.

How do you tackle it?

Let’s see how you’ll do it if you are a creator building a business around your expertise.

Now you have three ways to build a business around expertise. Either build a course, write a book, coach and consult with people, or do it for your customers.

In all scenarios the best way to get the word out is to help as many people as you can. If you do it publicly or are able to talk about publicly, nothing better than that.

So, help others, share your knowledge, and talk about who you are and what you do. You never know who’s watching.