Marketing warfare, Guerrilla marketing, Red-blue oceans; these terms ruled the corporate boardrooms for a long time. Now relationship is coming to the core and world needs a softer approach to marketing which includes more listening and implementing then telling people what the brand owners think is right.
|Launch and recall||Create quality first and save on recall|
|Customers||1000 true fans|
|Secret product development||Include potential users in product development|
|Mass + Web||Web + Hand-held Devices + a little bit of other media|
|1 message – everywhere||1 message, same soul but tone varied as per platform|
|Everything needs to look perfect||Real is better than perfect (think customer testimonials in studio vs. in real life environments)|
What would you like to add?