Returns are huge.
In scenarios where giving away your work is not possible, give away your insights and ideas.
Share what you’re working on.
Document how you solved a hard problem.
Take people behind the scenes.
Show them your processes.
It helps build an audience.
It is the best form of marketing.
It helps people dip into your head and experience your expertise without paying anything.
It helps build trust which is great because people need to trust you before they buy from you.
The longer you hold on, to ask people to buy something from you, the bigger the trust deposit becomes. It is not depleted with an occasional sale.
And with those who trust you, keep on recommending you to others so your community keeps on getting bigger.
It results in ever-growing impact and business.
And that’s what you want, right?