Choose the medium that is easiest for you.
You can write a blog.
Or make a video.
Or write a tweetstorm or record a podcast.
If you run a business, do it on your company channel or blog.
Create inbound traffic and opportunities for your brand.
It also saves you from answering the same question again and again.
If you don’t have enough questions you can anticipate and research the questions customers have asked online.
Later you can convert the same into a book or a course.
This will make you more credible. You can also generate revenues.
The benefits are the same even if you do it under your own name.
Don’t get into analysis paralysis about whether to do it under your name or your business.
Choose one and get started.