Start with a bad idea.

Make something bad based on this idea.

Get inspired by something that is not bad.

Now make something that is not as bad as what you made the first time.

Decide whether you want to keep improving this thing you made, or whether you want to make something better than everything you’ve made so far.

Act of what you decide.

Repeat the same process until you make something that’s brilliant.

This works for everything – writing, art, videos, software or business.