Brand First to Make Selling Easy. Go Super Niche to Make Branding Easy.

You sell to get a job, even if it is not a sales job. 

You sell to win a client.

You sell to get funding.

Your experience and expertise are the product.

The results you can create or the outcome you can deliver are the selling points. 

Great, if you have a unique selling point (USP). That helps you stand out and make selling easy.

The usual approach is to get your foot in the door and then sell your product in person.

There is a better way.

Brand before you sell. 

You don’t need to take the usual personal branding approach of posting on social media and staying active on every relevant platform. That helps but that’s a treadmill that stops when you stop running.

There is a better way.

Build a body of work and take it in front of people you want to work with.

Case studies of how you did the work, work well for getting clients and jobs. Add your own narrative of success, failure and learning plus the vision of where you want to go to get funding.

How you take it to the right people is tactical stuff. It’s simple. 

Run online ads, or use email. Even better create a tribe of people connected with those you want to show your work to, and get them to show your work.

It can’t get any simpler.

Ask me if you have any questions.