Archive for the tag Startup

Less ideas, More action

I was talking to a friend recently. He is a person who becomes really excited about new ideas. His interest in a new idea starts at a peak and moves down fast. Today he is excited about one opportunity, tomorrow…

Running after too many things?

Are you running after too many things at one go? That is a sure fire recipe for disaster. People doing start-ups, entrepreneurs are people with ideas. They read, observe and find inspiration in unusual places. But there is a flip-side;…

Less than perfect

Nothing is perfect. There is no perfect marketing plan, no perfect start up. There is (rarely) a dream debut; that is why it is called (dream) debut. To break in a new field you may need to make a less…

Premium Pricing

Businesses want more revenues and profits. There are two ways to achieve that — sell more at a small margins or sell less at big margins. Both are workable strategies. Evian sells bottled water at a premium. Wal-Mart’s strategy was…

Startup Success

Start-ups can become big if they stay in business and keep on innovating. Here we discuss staying in business part, given that there is an offering as good as competitor or better. After you are ready with your offering and…

What is a business?

It is an opportunity – to make money, serve people, connect, make a mark, make a difference It can help you achieve name, fame by being in the game It is filling a gap in the market It is me-too…