Human life is about trade-offs.

Trade-offs were simple when our desires were small and we had lots of time on our hands.

But we now live in a world inhabited by time-poor people.

This is not an urban phenomenon, people have bigger desires and ambitions everywhere. That’s why they do more, often more than they can by sacrificing things that matter.

And if we spend our time on the right things, we can – maybe – find time for what matters.