Archive for the year 2020

To meet interesting people is to become the kind of person they’d like to meet.
See who do cool people want to meet?

Other cool people.
How do you become one?
By doing cool and unusual things. And, documenting what…

Business owners are often overwhelmed by minutiae and operational work.
This leaves almost no time to focus on growth.
Hire, Train and Delegate
Hiring is difficult but without it, it is tough to grow beyond.
That is why you should…

First, you got to find the right influencers. Use Keyword Tool for Instagram for searching them.
Next message and cut a deal with them. Finalize how much you’ll be paying them.
Instead of big influencers, go for micro-influencers. Those with…

We often blame our lack of productivity on outside distractions.
Even when we manage to remove all distractions, even when nobody is calling us, when everyone in the world is sleeping, the environment is most conducive to being productive –…

There are two approaches to make money from your website.
#1 Sell directly to advertisers in your niche.
#2 Partner with a software startup or service-based business that serves the customers similar to those who visit your website.
To make…

For the 2nd experiment of 2020, I decided to renew my relationship with Sun.
I started spending time under the Sun, the first thing after I woke up.
It was a change for me because, for the past six years,…

One of the team members of a startup that I advise told me that they were working to promote an event and were not able to do it well, because of several constraints.
One, they did not have too much…

Most marketers who are not search focused tend to ignore SEO.
Because they don’t realize how powerful it can be and don’t prioritize time and investment for it.
Even those who do it, think of it as something that can…

Do you often find yourself complaining that there isn’t enough time in the day to do all that you want to do?
Then you need to audit how you spend time.
And chances are that you’ll find that you are…

Deadlines are great.
But early sprints are better.
Because they show that you are proactive.
And, that you don’t ignore important things.
When you do that you’ll never have to rush with your projects.
Or skimp on quality.
Early sprints…

It is simple. Definitely not easy.
But very effective?
Can we stop wasting time?

Why even think about it?
Because it can change the trajectory of our lives.
And, we can do all that we don’t do and blame it…

Get your clients to pre-pay.
That’s only a part of the smart approach.
To do it in an even better way, put your customers on automated recurring payments, like SaaS startups do for their subscription products. Much like how we…

You need people to grow your business.
Hiring the right people is tough.
Even tougher is to get them ready to do their best at work.
This takes training and handholding, which a lot of businesses ignore or just do…

And, not because lack of talent. This won’t change until you start sharing.
I have already written about what to share on social media. 
You can use this same approach to sharing elsewhere.
Focus on being a net giver.…

I had a client who faced this dilemma of choosing between social media and SEO.
My advice is to do both when you can.
Because SEO is like the workout you do that makes you fit from inside and increases…