Shut-off, why not?

shut-offIn this world running at a breakneck speed it is important to stop and take breaks otherwise you know what will happen? Somebody will break a neck.

Let us discuss why and how to shut off; and also touch upon how to prepare to shut-off.

Why?

Helps you recharge

Have you ever tried using a remote control with weak batteries? What happens when you do that? It does not function properly. What do you do then? You either recharge the batteries or replace the batteries with the new ones.

In case of a human being replacement is not possible so we go for recharging. When you take time to recharge it helps you get the best out of your days.

Gets the work done

In offices there is clutter and chaos; there is water cooler talk, emails, Skype chats, phones, and long meetings. By shutting off you make sure that you are able to focus on what is important and get it done.

Gives you time to think

René Descartes, the French Philosopher said cogito ergo sum (“I think, therefore I am”). To think is a human being’s unique ability. One ought and need to think to make a better life. Thinking helps you align your priorities, helps you plan and provide clarity of thought. Thinking is an art and one should spend some time perfecting it.

Gives time to be with your loved ones

During work packed days there is less quality time that can be spent with family. During shut-off time you can connect better with your loved ones and those who matter.

Brings balance to life

There are times when we go off-balance in life or work. How do you bring it back? By try to do big chunk at one go. Sleep deprived for long time – sleep for two days at one go.

Preparing to shut off

Online Life: Get off email and social networks. On email set an auto-responder that you will not be available to respond. Tell your social network connects some days in advance so that they are ready for your not being there for a while.

Business/ Work: If you want to shut-off for a long time then create a business runs without you. A start-up entrepreneur finds it really difficult to do it because she is the only one doing everything. Try going for premium pricing in your business and then outsource bulk of your business. Tim Ferriss has discussed this in detail in 4-hour work week.

How to utilize shut-off time?

  1. Go on long vacation – month long is ideal, anything upwards of 15days. Utilize your unspent holidays if you are in a job.
  2. Get into something which is different than what you usually do. If you stay alone then you can take this time to cook a meal for friends and invite them over.
  3. If you have a project that needs to be finished then just get into a small meeting room or a close by coffee shop and get it done.
  4. Sleep long hours and balance sleep deficit
  5. Enroll in a music or dance (fill your favorite activity here) crash course.
  6. Watch your favorite movies that you always wanted to see; but could not see due to time constraints
  7. Read your favorite books
  8. Connect with friends and family

My next plan for shut off time is to go to a Vipassana retreat; how do you plan to utilize your shut off time?

Photo Credits

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Startup Success

startupStart-ups can become big if they stay in business and keep on innovating. Here we discuss staying in business part, given that there is an offering as good as competitor or better.

After you are ready with your offering and setting up a showcase (website, video or any other form of presentation) you get on with customer interface. In this case either customer comes to you or you go to her.

Interface

First impression matters: These days website is at the core of customer interface so make sure you clearly communicate what it is that you do on your website; who are the people involved and if they bring any relevant experience on-board; and way/s to reach you.

Balance by being brief and not saying too little or too much whether it is through your website, phone call or introductory email.

Communicate: This begins when you first interact with your (potential) customers. Tell the truth about what and when you are going to deliver and how it will benefit the customer. Going forward if there is any delay share that. Be consistent in your communication. This saves your customers from unexpected surprises. Tell them how you are going to keep in touch with them.

Let’s do business

Black and white: Record all your dealings in writing – sign MOUs, contracts. This is your safeguard against future. New world, new rules; honor the word but put things on paper or email – meeting agendas, terms of association. Sign documents whenever required.

Charge Upfront: Make sure that you are paid first. This is not be used against your consumers but to safeguard your interest. Win-win is always better. Entrepreneurs who have been in the game for a while will tell you that following for payments is an energy sucker and may seriously mar one’s chances of success.

Shoot for 100% advance, if not charge 50% advance first and rest based on delivery milestones. For off the shelf products and bundled services 100% advance should not be a problem.

Keep Going

Deliver Quality: Set yourself some parameters on which to measure your own products or services; because unless you measure you cannot improve. If you are not satisfied then how will your customers be?

Goals: It is a no-brainer. Set some goals for yourself to give your efforts direction and sense of purpose. Small first, big later – when you start with less you are not overwhelmed. For all reasons set SMART (Specific, Measurable, Achievable, Realistic and Timely) goals and stay on track.

Show-off: In real sense, write a blog, put white-papers, eBooks online or create a video; it gives potential clients to take a peek in your brain

Stay ahead of the curve: Take time to learn. Do not always follow others. It is good at times to learn what others are doing, see what is working for them and implement the same.

Building a business is not easy; but that should not stop you from building one. Hope the ideas above help in some form. Are you already on to your start-up or planning on doing one in future?

If you have already built a successful business then share what worked for you in comments and help fellow readers.

Let us all grow.

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About

Hi there, my name is Mohit Pawar. I work with brands and digital media based out of New Delhi, India. In my spare time, I pen my thoughts; organize open-source technology conferences and devote my energies to the cause of entrepreneurship. More