Results: My No Metrics Experiment

Results

Results are out, see them below.

On September 24th I started a no metrics experiment.

For first 28 days it actually ran like a “low metrics experiment”, with some success in between.

But towards the end I was able to make it a TRUE NO METRICS EXPERIMENT.

Here is how many times I checked my blog stats (and for one of my other sites) during 30 day period between 24th September and 23rd October.

(If you are interested in – just the results – head over to end of this table).

Day of experiment Date/Month

No of times I checked stats

www.mohitpawar.com www.alloutdigital.com
 1 24 September 6 6
 2 25 6 6
 3 26 1 1
 4 27 2 3
 5 28 2 1
 6 29 0 0
 7 30 0 0
 8 01 October 0 0
 9 02 1 1
 10 03 0 0
 11 04 1 1
 12 05 2 2
 13 06 1 1
 14 07 0 0
 15 08 3 2
 16 09 2 2
 17 10 0 2
 18 11 4 3
 19 12 2 1
 20 13 0 0
 21 14 2 2
 22 15 2 2
 23 16 2 2
 24 17 1 1
 25 18 3 3
 26 19 6 3
 27 20 3 3
 28 21 3 1
 29 22 0 0
 30 23 0 0

Results

When I started the experiment, I used to check my stats multiple times a day.

By deciding not to do it – I made a conscious choice to tackle this unproductive habit. Unproductive – because checking stats does nothing, taking action improves things. In case of a blog – writing new posts, promoting old and new posts –  are activities that bring results.

In the beginning I was able to reduce the number of times I was checking the stats. There were many days in between when I did not check stats at all but again there were days when I checked my stats multiple times.

By the end of October I was able to kick my “check stats” habit totally. 🙂

At this point I decided to check my stats once a month (first day of a new month) and record key metrics (total unique visitors, total page views, new email subscribers and any significant milestone).

Between Oct 23rd and today (Dec 1st, 2012) I checked my stats for MohitPawar.com on Nov 1st and today. For All Out Digital (AOD), I checked it on Nov 1st and multiple times between Nov 27 and today. For AoD I checked it more than once because – I am planning some changes to leverage the growth it has seen in recent months.

Traffic for AoD has been on an upswing in recent months. On this site, traffic was low in November as compared to earlier months (I know the reasons and will be working on fixing it).

I plan to do more such experiments and will share my experience with you.

Happy to see your thoughts in comments and know about your efforts.

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