Communicate the value of your product.

And when you do that speak the truth.

Communicate who it is for, and who it can’t help.

Tell them what it can do and can’t do.

When you do that your customers will trust you.

Don’t hold back on communicating the value of your product.

Don’t leave it to customers to know and learn about it and understand it.

Not everyone does it, in the world of over the top promises, if you’ll do it, you’ll stand out.

Making it a habit will take time and effort but it will be worth it.