Archive for the category Strategy

Running after too many things?

Are you running after too many things at one go? That is a sure fire recipe for disaster. People doing start-ups, entrepreneurs are people with ideas. They read, observe and find inspiration in unusual places. But there is a flip-side;…

Benefits of being unknown

People want success, many of us dream of becoming famous. You may be unknown; but there may be a thought inside your head to become a celebrity. Have you ever thought, “What if my life was like (insert your

Your own online platform

It may have been a big deal in the past not anymore. Creating your independent online platform (IOP) is easier than ever. It works best when you intend to help others first. Owning a platform will become a reality in…

Premium Pricing

Businesses want more revenues and profits. There are two ways to achieve that — sell more at a small margins or sell less at big margins. Both are workable strategies. Evian sells bottled water at a premium. Wal-Mart’s strategy was…