These books are a must-read for a marketer and an entrepreneur who cares about marketing and wants to get better at it.
- Switch: How to Change Things When Change Is Hard
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- Made to Stick: Why Some Ideas Survive and Others Die
- The Practice
- Building a StoryBrand: Clarify Your Message So Customers Will Listen
- This is Marketing: You Can’t Be Seen Until You Learn To See
- The 22 Immutable Laws of Marketing
- The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
- Positioning: The Battle for Your Mind, How to be Seen and Hear in the Overcrowded Marketplace
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Which book will you add to it?