To do this, feature the influencer in your content. The influencer might share the piece of content with their audience for free.

This is a good marketing hack if you have a low budget. My friend Nik Goeke used this…

People use learning to hide procrastination. Or use it as a reason to procrastinate. But you don’t always need to learn before you do something. And, learning by doing is the best way to learn anyway. So, if someone’s life…

If you are active on social media, you will find a lot of prolific creators. But if you talk to them, you’ll realize only a handful are profiting from their content. They have built a habit of creation, and they…

Identify 1-3 areas where you have proven expertiseIdentify a public platform (Twitter/LI/YT) where people who need the expertise you haveCommit to publish content consistently, start with 3 days/week, build to every day, same time every dayUse proven content formats, and…

Your long-term plans are important, but if you are ambitious, they will not be achieved by your current self.
You will have to become a new person to achieve them. And, you won’t know who you need to be in…

Life as a creator is rewarding once you make it. But the process of getting there is chaotic. And it is important to know that your creations are your primary tool to get there. So if you can’t create consistently,…

A lot of creators struggle with finding their tribe.  The simplest way to do this is to create and publish content in public on a platform like Twitter to help the tribe you are seeking.
The question is, if you…

Client relationships can be uber profitable if you know how to work well with them. Here is how you can do that: 1/ Keep your promises 2/ Do something extra 3/ preempt concerns and offer resolutions or responses 4/ When…

There are a lot of creatives who don’t make enough to sustain a good lifestyle on the back of what they create. They need other sources of income to support their creative pursuits. And these are not only hobby creators…

If you’ve been on LinkedIn recently, you would have seen people posting content and getting hundreds or even thousands of likes on their content.  The content you see getting 100s of likes must be getting tens of thousands of impressions.…

The 80-20 rule, also known as the Pareto Principle, asserts that 80% of outcomes result from 20% of all inputs. Here is how it applies to agency business and how the founder can use it to her advantage. Figure Out …

Your past success can’t guarantee future success. If you are an author who wrote two books, like me, your third book won’t write itself. You’ll have to do the work. But your past success helps too. In more ways than…

In a world crazy about doing your own thing, jobs get a bad rap. But nothing beats learning on the job, especially with no experience. The problem is finding the right person to learn from Find someone who is doing…

Teaching is one of the best ways to learn. And, contrary to popular belief, you don’t need a ton of knowledge, experience or qualifications to teach someone. You just need someone ahead of you to teach you—someone who has been…

1/ You either sleep in bed, or you sleep at work. 2/ Sleep is more potent than the strongest coffee. 3/ Whatever you give time and attention to, grows. 4/ How you do one thing is how you do everything.…