Good learning mix

Learning is important. It helps you gain perspective and also makes sure that you continue to grow. A book can be a great source of learning. It is an author’s year/s of effort and learning in condensed, portable and easily…

Better in 2011

Maya started her day as always. She woke up, went through the morning routine, ate breakfast – toast and a cup of tea; wore a black top, a black and white striped skirt; hopped on to the company bus and…

Less than perfect

Nothing is perfect. There is no perfect marketing plan, no perfect start up. There is (rarely) a dream debut; that is why it is called (dream) debut. To break in a new field you may need to make a less…

Getting Things Done in Time

Rachel (Boss) to the David (employee), “You said this work will be finished by weekend and today on Monday you are telling me that work is still not finished?” David, “Sorry Rachel.” Rachel, “What Sorry? Go finish what needs to…

Lot to do, try batching

Less time, more work that is what people crib about most of the time. Less time to sleep, eat (that is why the business of fast food is so successful) and less time to meet people in person; although there…

Create and Connect

Justin Bieber and Lady Gaga are both close to reaching 1 billion page views on YouTube. Their success and especially the role of social media in it is worth learning from. Lady Gaga’s twitter account has 6million+ followers and on…

Overnight success takes time

Yes friends success takes time at least it takes more than we think. Of course there are ways that can help you finish projects fast; but for big success you will need to spend years not months. You may have…

Your own online platform

It may have been a big deal in the past not anymore. Creating your independent online platform (IOP) is easier than ever. It works best when you intend to help others first. Owning a platform will become a reality in…

Make the best of your Mondays

Modern life is a mix of weekdays and weekends. We work on weekdays and have fun, run errands, rest over weekends. Monday is the first day of the week. I call it getting in the groove day. It helps set…

How to use your freedom?

In countries across the world scores of freedom fighters made tremendous sacrifices to ensure that future generations will be able to talk and act freely. They have given the current generations a platform on which we can build our own…

Putting knowledge to use

What is a book? It is a writer’s thought in consumable format. As a writer you first package and then people consume. Blog is same, information packaged to consume. You have read a lot and have tons of experience. How…

Premium Pricing

Businesses want more revenues and profits. There are two ways to achieve that – sell more at a small margins or sell less at big margins. Both are workable strategies. Evian sells bottled water at a premium. Wal-Mart’s strategy was…

Shut-off, why not?

In this world running at a breakneck speed it is important to stop and take breaks otherwise you know what will happen? Somebody will break a neck. Let us discuss why and how to shut off; and also touch upon…
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The Growth Path

The Growth Path

India Startup Guide

India Startup Guide

The Digital Marketing Handbook

The Digital Marketing Handbook